Transform To Perform


Two very different pieces of music were used in this very eye-opening film - The first piece is relaxed yet confident, while the vision shows the vast array of surprising uses talc has. The second track has a technology feel to it, as the visuals move into the 'science' behind talc. 

Filmed across 3 days in Manchester and enhanced by footage from the Veracity library and animated 3D and motion graphics effects, Transform to Perform is a flagship film for the world’s largest Talc supplier. The finished piece remains very true to the original creative concept, which identifies where talc touches our lives in the course of a journey to work.

The location was Manchester, but for a client with headquarters and labs in California and France and mines supplying talc to markets all over the world it had to be capable of being just about anywhere.

The main location shoot was filmed on the Phantom HD Flex, with motion control lab sequences filmed on a Black Magic 4K.

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